Ryan Reynolds Is Pledging Salary To 'Group Effort Initiative' To Tackle Hollywood’s Diversity Issues

Ryan Reynolds at the premiere of

TORONTO — Ryan Reynolds is using his Hollywood star power to launch an on-set film production diversity program for marginalized communities.

The Vancouver-born “Deadpool” actor has announced plans for the Group Effort Initiative, which will bring together 10 to 20 recruits, who are either people of colour or from other groups underrepresented in filmmaking, to work alongside experienced professionals on his next movie.

“Making a movie, well, it’s a group effort,” Reynolds said in a video posted Friday on social media.

“But for entirely too long that group has systemically excluded Black, Indigenous, people of colour, and a whole host of other marginalized communities.”

The Group Effort Initiative is designed to invest in the talent and creativity of any and all under-represented communities who’ve felt this industry didn’t have room for their dreams. To register yourself, go to: https://t.co/DXMM9VuPhL#GroupEffort#MaximumEffortpic.twitter.com/TJ0FGUMe2l

— Ryan Reynolds (@VancityReynolds) July 31, 2020

Reynolds didn’t name his next film, but he confirmed that “COVID willing,” the production is slated to shoot this fall in partnership with Netflix and SkyDance.

“These new recruits they’re going to be paid, and housed and travelled out of my salary,” he said.

“They’re going to spend their days on set learning from professionals, getting real life experience that they can then parlay into another job and then hopefully, if they’re not too disillusioned, a career in the film industry.”

Reynolds said he believes the action is “long overdue” and that applicants from all age groups will be considered.

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The Group Effort Initiative will operate through a wing of the actor’s Maximum Effort production company.

Reynolds called on others “with the privilege that I’m lucky enough to experience” to join his effort to expand diversity and inclusivity in the film industry.

Interested applicants can visit the Group Initiative website to apply and receive future updates.

This report by The Canadian Press was first published July 31, 2020.

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