Cuatro trucos para descubrir si el cuentakilómetros del coche que vas a comprar ha sido manipulado

Todavía se escuchan casos de vendedores (tanto particulares como de concesionarios) que han trucado el cuentakilómetros de los modelos en venta para hacerlos más apetecibles ante los ojos de los posibles compradores.

La distancia recorrida es un factor que afecta directamente al precio del coche en venta: a más kilómetros, menos valor. Se entiende que un vehículo con mucho recorrido a sus espaldas tiende a fallar o a tener su mecánica en peor estado.

Por esta razón hay gente que manipula el cuentakilómetros, independientemente de si el vehículo es moderno o ya tiene una edad. Y es que, con los avances tecnológicos, se pensaba ponerle freno a esta práctica pero no ha sido así. Simplemente con el ordenador adecuado, es posible modificar la cantidad de kilómetros en el panel de control de cualquier automóvil.

Pero para descubrir si el modelo de ocasión que queremos comprar ha sufrido esta práctica, hay cuatro trucos que se pueden aplicar y que nos ayudarán a comprobar si la cifra del cuentakilómetros es fiable o no.

La Dirección General de Tráfico cuenta con un registro de los vehículos que circulan por las carreteras y ciudad españolas. En caso de querer asegurarse del estado de un coche, puede solicitarse este informe en el que están reflejadas las ITV, los kilómetros, las altas y las bajas y si el coche tiene alguna carga. Es un modo útil y oficial de asegurarse del estado general del vehículo.

El trámite anterior conlleva el pago de una tasa, mientras que consultar la documentación del coche es gratuito. En caso de compra, es indispensable que el coche venga con todos los documentos, si no habrá que sospechar del vendedor.

Para asegurarse de que los kilómetros del contador son los reales, basta con mirar la tarjeta de la Inspección Técnica y comprobar que los números, aunque no coincidan totalmente, tienen sentido.

Observar el estado de ciertas partes mecánicas nos ayudará a hacernos una idea de los kilómetros reales del vehículo. Por ejemplo, los frenos o el embrague suelen durar unos 100.000 kilómetros y pueden servir de guía para constatar el estado del vehículo y su mantenimiento o cuidado.

Este último truco está orientado a gente que tenga conocimientos de motor. Un vistazo exhaustivo al interior del coche, desde el volante y la palanca de cambio hasta el equipo de sonido, puede dar pistas de la edad real del vehículo.

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It’s been a tough year for retail, and stores are hoping you’ll buy despite the election. | Frederic J. Brown/AFP via Getty Images Like the rest of us, brands don’t know what the world will look like on November 4. They still need to meet their sales goals. In a normal year, a holiday marketing email landing in my inbox the first week of October would have been cause for an immediate “unsubscribe.” In 2020, though, the premature arrival of festive cheer and seasonal discounts hardly registered as unusual — coming, as it did, after months in which my experience of time seemed to bear little connection to my calendar. Brands that might otherwise wait until mid-November to start pushing out holiday promotions had plenty of reasons for getting a head start, most of them related to the Covid-19 pandemic: reducing last-minute crowds, capitalizing on the momentum from Amazon’s months-delayed Prime Day, and accounting for shipping delays caused by the expected flood of online orders. 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The CEO of ServiceChannel, a facilities management company that works with gyms, retailers, and other businesses, told the Wall Street Journal that hundreds of its clients have plywood and contractors ready to mobilize in case of protests and civil unrest. However, for other brands, this preparation has as much to do with the messaging they’ll put out. In the lead-up to the election, many brands have thrown their weight behind voter turnout efforts: Fashion labels have released “vote” merchandise, ride-sharing apps have offered free or discounted transportation to the polls, and companies of all persuasions have used their email lists, Instagram feeds, and celebrity ambassadors to encourage customers to do their civic duty. This kind of bipartisan message is a relatively safe way to get involved in the national conversation. According to a recent Morning Consult poll, 59 percent of Americans believe corporations should use their influence to ensure safe and fair elections. 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I think it’s every brand’s responsibility to become part of that process and to speak up about what’s going on.” Of course, some companies have a more natural entry to do so than others: Tia, a women’s health startup and a JBC client, published an open letter to the future president about what women want for health care in America, based on the results of a September survey of 900 women. But even those that sell CBD drinks or cashmere sweaters will have to enter the fray eventually post-election. “Brands need to launch. People can’t stand still,” says Bett Meyer, adding that the holiday season is a crucial one for many of the startups and small brands with whom the agency works. “I think it always comes back to the messaging … it’s unbelievably important that brands are looking at their external messaging, whether that’s an email blast or a social media post or a sale, to make sure that it reflects the current landscape.” Their ability to read the room can make or break consumers’ trust, as we witnessed this summer with brands’ at-times-haphazard attempts to weigh in on the Black Lives Matter movement. While people called out companies for empty pronouncements and black-square Instagram posts that contradicted their internal policies and practices, not posting was also a statement in itself — one that even many apolitical companies wanted to avoid. “I can’t tell you how many brands were like, ‘We are not going to comment on Black Lives Matter.’ And then all of a sudden, they were like, ‘We need to comment on Black Lives Matter,’” says Carrie Kerpen, the co-founder and CEO of Likeable Media, a digital agency. With the election, she says, brands have to be prepared to shift their messaging and timing based on the outcome. “There’s no guidebook that says, ‘You wait five days, and then post.’ … The overused word of the century is ‘unprecedented,’ but it is. We don’t know. So you have to go with a little bit of gut.” What consumers see (and don’t see) in the coming weeks will also be determined by ad platforms themselves: Facebook has banned new political ads in the week before the election and for an indefinite period after polls close, while Google will implement a post-election political ad ban expected to last at least a week. The two tech giants — which together control nearly 70 percent of the digital ad market — are making a public show of cracking down on misinformation (though how effective this will be amid all the lies that go viral for free is debatable). In doing so, says Kerpen, Facebook has begun labeling nearly all ads that even remotely touch on “social good” as “political” — so brands won’t be able to create ads that tread near these subjects until after the platform lifts the ban. Advertising on virtually any channel is also more expensive around the election. Kantar, a consulting and research firm, estimates that political advertisers will spend $7 billion this election cycle, driving up costs and monopolizing prime spots on television, digital, and radio. On Facebook, ad prices were already surging before the election, with costs per 1,000 impressions (CPMs) up 23 percent between July and September, according to digital ad company Revealbot. On YouTube, Bloomberg reports, the deluge of pre-election political ads is outpacing the number of slots available in front of certain audiences, pricing out even some campaigns. For some brands, the October early holiday push comes back to the pandemic for another reason: They pulled back aggressively on their marketing spending in the spring, when mass unemployment and shuttered stores meant few consumers were shopping. According to Kantar, US media spending was down 19 percent in the first half of 2020 compared to the same period last year. Now that some sectors have stabilized, these companies have extra budget to spend — and with the looming threat of political upheaval, they’re under pressure to meet sales goals. Merklin says many of her clients are directing these dollars at email marketing and other channels targeting existing customers for the weeks around November 3. “So they’re still advertising during the election, but on more of a targeted or a personalized level because they can do that a little bit more safely than just throwing out an ad on Facebook and not knowing what it’s going to be next to and in what context it might be observed,” she says. Brands, they’re just like us: They have no idea what happens next. Will you help keep Vox free for all? The United States is in the middle of one of the most consequential presidential elections of our lifetimes. It’s essential that all Americans are able to access clear, concise information on what the outcome of the election could mean for their lives, and the lives of their families and communities. That is our mission at Vox. But our distinctive brand of explanatory journalism takes resources. Even when the economy and the news advertising market recovers, your support will be a critical part of sustaining our resource-intensive work. If you have already contributed, thank you. If you haven’t, please consider helping everyone understand this presidential election: Contribute today from as little as $3.
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