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Marketing Messages Without Strategy Always Fail: How to Avoid the Trap

Here are a few ways to articulate your message with your strategy in mind. 
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3 in 4 Republicans Want Trump to Run for President in 2024, Poll Finds
The percentage of Republicans who want Donald Trump to run for president in 2024 has increased since May, Quinnipiac pollsters said.
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5/10: CBS Evening News
U.S. raises tariffs 25% on $250 billion worth of Chinese goods; Jeff Glor thanks "CBS Evening News" team in sign off.
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Rising gas prices will take a big bite out of holiday spending
Rising fuel prices are fast becoming the Grinch that stole Christmas. American consumers are expected to have $46 billion less to spend on discretionary items like holiday presents this year, according to one study. That’s because of sharply rising inflation — a good part of which is tied to a big jump in the cost...
A woman is raped and onlookers record it: the story beyond the outrage
The now-viral story of a sexual assault aboard a SEPTA train in Philadelphia is a brutal reminder that it remains too easy to turn away from violence against women, says Jill Filipovic. It's also a crucial moment for difficult questions, she writes - to pause and ask ourselves what else, besides outrage, we should take away from the horrific incident.
Analysis: Mix and match Covid vaccine policy would provide two advantages: stronger immune responses and less confusion
A mix-and-match Covid-19 booster vaccine policy would provide two distinct advantages: a stronger immune response to the extra shot, plus a lot less confusion for people seeking booster doses.
5/1/19: CBSN Evening News
Barr defends handling of Mueller report; NYC unveils new 'street'.
5/1/19: Red and Blue
Barr defends his role in Mueller report release; Looking at districts that voted Obama then Trump
Fox News anchor Neil Cavuto tests positive for Covid-19
Fox News anchor Neil Cavuto has tested positive for Covid-19.
Susan Spencer
Correspondent, "48 Hours"
4/30/19: CBSN Evening News
Will Guaido's uprising save Venezuela?; NASA prepares for asteroid exercise
How Historically Accurate Is Matt Damon’s Hideous Mullet in The Last Duel?
Certain peevish monks would have strenuously objected to this look.
WaPo editorial board scolds progressives amid Dem spending battle: 'Stop demanding' a 'revolution' from Biden
The Washington Post editorial board is lashing out at progressive lawmakers amid the Democratic infighting regarding the spending spree bills being stalled on Capitol Hill in a piece titled "Biden did not run to stage a revolution. Progressives should stop demanding one."
Pet Hotel Under Investigation for Animal Neglect
"Her blankets were feces-covered, and her distress whining was getting a lot worse," one concerned pet owner said of his dog he left at the kennel.
Biden hiding ‘consequences’ of border policy in ‘dark of night:’ Sen. Cotton
Sen. Tom Cotton responded to The Post's report that planeloads of underage migrants are being flown secretly into suburban New York.
4/30/19: Red and Blue
WH carefully monitoring Venezuela crisis; China connection to Trump's 2020 campaign
Pastor takes new approach to teaching about sex education
Shame-based sex education has long been used to scare young people into refraining from sex. Pastor Matt Chandler of The Village Church in Dallas spoke to CBSN about the dangers of that type of rhetoric and explained his approach to teaching younger members of his congregation about sex.
The benefits all students gain from an LGBT-inclusive sex education curriculum
For students who identify as LGBTQ+, learning in school about sexual health-related issues that concern them can be nearly impossible to find. GLSEN Education Manager Becca Mui spoke to CBSN Originals about how an inclusive-sex education curriculum benefits all students.
Why it's never to early to teach children about consent
The American Progress Center finds that of the 24 states and DC that mandate sex education in public schools, only a handful address consent and healthy relationships. Director of the Women and Gender Advocacy Center at Colorado State University, Monica Rivera, spoke to CBSN Originals about how and when parents can talk to their children about consent.
Dick Vitale says he has lymphoma and will have 6 months of chemotherapy
Famed basketball announcer Dick Vitale has lymphoma and will have six months of chemotherapy, he announced on on Monday.
NFLPA continues to push NFL to release evidence from Washington Football team investigation
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Preview: "Sex. Consent. Education."
Because there are no federal laws mandating sex ed in America, it varies drastically from school district to school district. The CBSN Originals documentary "Sex. Consent. Education" explores how this lack of consistency is failing students, especially when it comes to addressing the basics of consent and sexual assault prevention.
NBA Announces Partnership With Coinbase, Opening Door for Cryptocurrency in Stadiums
The Dallas Mavericks are currently one of two teams that accepts Bitcoin as a form of payment inside their stadium.
Make it rain: $20 million townhouse for sale on Al Roker’s block
Here’s what’s happening in Al Roker’s neck of the woods: A six-story, six-bedroom townhouse is for sale at 163 E. 82nd. St., just a few doors down from the “Today Show’s” famous weatherman.  The 6,700-square-foot home — which comes with a custom steam room and sauna, a wine cellar, three wood-burning fireplaces, an elevator and...
European voters increasingly pledge allegiance to the right
Populist and right wing candidates haven't always found an audience with voters, but with the rise of the immigration crisis in 2015, voters are increasingly pledging their allegiance to the right. CBSN's Vladimir Duthiers spoke to Cas Mudde, a professor of international affairs at the University of Georgia and a scholar on extremism and democracy.
Sweden's "no-go zones"
Urban areas in Sweden known as "no-go zones" are allegedly overrun by migrant violence where even the police are instructed not to patrol there. CBSN Originals spoke to Erik Åkerlund, the chief superintendent of Botkyrka municipality.
Richard Schlesinger
"48 Hours" Correspondent
Rise of the far right
Throughout the past few decades, far right groups didn't hold the same kind of political influence as they do today. Why are they gaining political leverage now? CBSN's Vladimir Duthiers spoke to Yascha Mounk, an associate professor at Johns Hopkins University.
It's Legal to Sell Raw Chicken With Salmonella Bacteria, USDA Wants to Change Its Approach
"The hope is that we can significantly reduce the risk of these serious cases, and it's certainly worth the effort," Agriculture Secretary Tom Vilsack said.
Preview - (Un)Welcome: Sweden's rise of the right
In this installment of CBSN Originals’ ongoing examination at how migration is reshaping the world, Adam Yamaguchi travels to Sweden to examine how a record influx of migrants has coincided with the recently welcoming and politically progressive Nation's swift shift to the right.
How the Zika virus changed travel in Latin America and the Caribbean
The places hardest hit with Zika are also some of the most popular tourist destinations across Latin America and the Caribbean. During 2015-2016 outbreak, tourism declined and traveler demographics changed in affected areas, while Zika-free destinations got a boost. Travel + Leisure magazine editor-in-chief Jacqui Gifford shared her insights and the latest information on CBSN.
The Navy finds major failures starting with top officers in a devastating ship fire
Investigators conclude the July 2020 arson fire that destroyed the USS Bonhomme Richard in San Diego was preventable and unacceptable.
The risk of contracting Zika is still out there. Here's what you need to know.
Though the Zika virus is no longer the threat it was during the height of the outbreak in 2015-2016, the risk of contracting the disease still exists in certain areas. CBS News chief medical correspondent Dr. Jon LaPook joined CBSN to discuss what we know about the virus and how to stay safe.
Watch Live: House January 6 committee votes on holding Steve Bannon in criminal contempt
Bannon was ordered to appear before the committee last week, but his attorney said he was following the direction of the former president's legal team to not provide documents or testify.
Three years later: What we've learned to prevent another Zika outbreak
Three years ago, the Zika virus caused widespread uncertainty and fear, and the hundreds of children born with the associated birth defects are permanently disabled. CBS News chief medical correspondent Dr. Jon LaPook has been reporting on the virus since the height of the outbreak in 2016. He reflects on the situation then and explains the progress that has been made since on CBSN.
"48 Hours" podcast: "My Life of Crime" with Erin Moriarty
An immersive, true-crime podcast for fans of "48 Hours."
Researcher explains causes of "shameful" poverty, housing crisis
The United States is one of the world's wealthiest countries, but also has one of the worst inequality problems. Matthew Desmond, a sociology professor at Princeton University, joins CBSN to discuss what's contributed to this nationwide issue.
Crucial test for Boeing's Starliner, built to carry humans, delayed until 2022
Rahm Emanuel's Actions After 2014 Shooting of Black Teen Loom Over Ambassadorship Hearing
Lawmakers ponder whether Rahm Emaneul reflects the values of the Biden administration because of his previous management after the Laquan McDonald shooting.
Texas Holocaust book debate should teach us to stand up and say 'No'
There are so many decent citizens in Texas and throughout this country. We can remember the past. We have learned from it.
Veteran reporter explains causes behind L.A.'s affordable housing crisis
The CBSN Original "Priced out: L.A.'s hidden homeless" looks at the growing class of Los Angeles' hidden homeless population. Gale Holland, a staff writer at the Los Angeles Times who covers homelessness and poverty, joins CBSN to explain the issue
San Francisco shuts down In-N-Out for not enforcing jab mandate: 'We refuse to become the vaccination police'
The city of San Francisco temporarily closed an In-N-Out fast food restaurant over the company’s refusal to force customers to prove they are vaccinated against the coronavirus.
Researcher proposes how to solve the U.S. affordable housing crisis
Matthew Desmond, a sociology professor at Princeton University, spent months embedded in a Milwaukee trailer park to learn what factors drive homelessness. Desmond joins CBSN to discuss his research and the solutions presented in his book, "Evicted: Poverty and Profit in the American City."
Iron Maiden Fan Prevails Over Parents Trying to Get Her Fired as High School Principal
In one photo, the principal is showing off Iron Maiden regalia with a personalized license plate that reads "IRNMADEN," while posing with the rock on hand sign.
Preview - Priced out: L.A.'s hidden homeless
CBSN Originals’ Adam Yamaguchi heads to Los Angeles, a city where rent hikes and an affordable housing crisis have driven thousands into homelessness.
Prince George’s County amends redistricting map, public hearing set for Nov. 16
Under the county charter the council is required to redraw district lines every 10 years to adjust for population. The redistricting process has divided the council and received criticism from the community.
Column: At vaccine deadline, L.A. city officials go soft on resisters. Can someone please get tough?
Los Angeles is ready to extend the deadline for city workers to be vaccinated against COVID-19 by two months, but that's no way to get compliance.
CBSN Originals preview: "Families in crisis: Illegal immigration"
Central Americans are migrating to the U.S. in record numbers, but it’s part of a vicious cycle decades in the making. CBSN Originals' Adam Yamaguchi travels to El Salvador to meet a single father, deported from the U.S. in 2009, and his young son, caught in a revolving door of deportation and remigration, to explore an intractable problem with no clear end in sight.
Blank space: $7.25M loft for sale in Taylor Swift’s Tribeca building
If your wildest dreams include living near superstar Taylor Swift, there’s a blank space in her Tribeca building.  A sprawling fourth-floor corner loft at 155 Franklin — once home to Orlando Bloom — is on the market for a steep $7.25 million. (Bloom bought it for $4.75 million in 2014 and flipped it less than...