The Insider
The Insider
Redskins’ review appears to be informal process; new name, logo unlikely to use native imagery
“In effect, [the review] buys time [to study possibilities],” said one person familiar with the review, which is believed to largely consist of team owner Daniel Snyder talking with a small group of advisers.
A Redskins name change would be costly at first, but it could end up as a lucrative move
Experts say there are big costs associated with a sports franchise makeover, but also revenue opportunities if fans support the change.