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I traveled to downtown Waco, Texas, a 'Fixer Upper' fairytale land bursting with rustic charm and tourists shopping for home goods

waco selfieJoey Hadden/Business Insider

I spent a day in Chip and Joanna's hometown of Waco, Texas, where the "Fixer Upper" duo opened Magnolia Marketplace at the Silos. Since the market's opening in 2015, Waco has seen a significant rise in the number of tourists it sees each year. Tourists come to Waco, Texas, from all around the world to see the Silos and shop at the city's many home goods stores, like the Findery and Magnolia Market. Downtown Waco's attractions date back to before "Fixer Upper," though. Stops at historic places like the Dr. Pepper Museum are also a must. Here's an inside look at this "fixed-up" Texas neighborhood. As a former Texan, I know Waco as the small city that is half-way between Dallas and Austin, Texas. Google Maps

But fans of the HGTV show "Fixer Upper" know it for its abandoned silos-turned-marketplace called Magnolia Marketplace. The market opened downtown in 2015, and Waco's tourist count has been increasing every year since. In 2018, Waco saw 2.6 million tourists. Joey Hadden/Business Insider

Source: Business Insider, Waco Convention & Visitors Bureau, Magnolia



I was one of those tourists in October 2019. While visiting family in Austin, Texas, I took a Flix Bus from Austin to Waco. Joey Hadden/Business Insider


See the rest of the story at Business Insider

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