There's something about autumn: why do people love fall so much?
Pumpkin spice lattes, plaid shirts and trips to the orchard – autumn’s superfans are ready for their most cherished season
In 2009, Colin Nissan, a writer for McSweeney’s, published the profanity-laden paean to fall “It’s Decorative Gourd Season, Motherfuckers”. The piece, written from the perspective of a hyper-enthusiastic fan of autumnal home decor, struck a chord with readers: a decade later, it’s still the site’s second most-read piece.
Perhaps Nissan unwittingly opened a kind of seasonal Pandora’s Box. In the years since his piece was published, ostentatious love for fall has gone from the fringes to the heart of mainstream culture. Every year, earlier and more predictably than the first red leaf or cold night, harbingers of fall enthusiasts appear: people wearing plaids and scarves, Instagram feeds filling with pictures from trips to the apple orchard, shop displays of stuffed fabric pumpkins and leaf-printed tea towels well before the actual first day of fall.Continue reading...